Cannes Young Lions 2019

Every year, the U.S. Young Lions look for the most creative and innovative campaign ideas. The U.S. winner goes on to represent Team U.S.A at the global competition in France.

For this particular brief, we focused on E.A.T., a charitable organization committed to finding and funding treatments and cures for food allergies. Their goals for this Young Lions competition was to pick a design that would accomplish the following:

• Raise money for research to find treatments and cures for wide-spread food allergies

• Make food allergies a topic that everyone is talking about; alert people into knowing that if they don’t help, this will quickly expand the epidemic (in 5 years, 1 in 5 kids will have food allergies)

• Motivate the younger generation to take action and donate because they are either living with allergies or know people who are, and they understand the gravity of these life-threatening issues