Cannes Young Lions 2020

Every year, the U.S. Young Lions look for the most creative and innovative campaign ideas. The U.S. winner goes on to represent Team U.S.A at the global competition in France.

For this particular brief, we focused on CureSearch for children’s cancer. This organization’s challenge? With no federal funding, they rely solely on the support of companies and individuals to fund innovative pediatric cancer research. Their goals for this Young Lions competition was to pick a design that would accomplish the following:

• Raise awareness of CureSearch within the corporate community with a focus on understanding potential corporate partnerships

• Convert awareness to new corporate partnerships for them to be able to generate an additional $2 million

• Educate potential donors on the urgent need for childhood cancer funding and CureSearch’s unique and measurable impact in the pediatric cancer space